2024

Everyone’s Pharmacy Read

Complete rebrand

  1. Strategy
  2. Brand Identity
  3. Design

With over 430 branches and unparalleled recognition in Quebec, Jean Coutu has undertaken its first major transformation in over 50 years. The new platform strengthens the unity of its three sectors: health, retail, and beauty. Gradually rolled out, this brand evolution marks a new era. After more than 50 years taking care of Quebecers, Jean Coutu is now taking care of itself.

The goal: to reposition the brand with a modern, adaptable, and cohesive ecosystem, ensuring flexibility throughout its entire network. This project, carried out with respect for Jean Coutu’s legacy, touched every aspect of the identity, including the iconic logo, revitalized to become a window on people and products.

©2024