How do you sell a product with no added value in places where your target doesn’t go? In a declining market segment, you cut the crap and remind consumer that the only reason to drink Fruité is that:

It’s good
It’s good for picnics
It’s good for camping
It’s good for chores
It’s good for truckers
It’s good for friendships
It’s good for clowns
It’s good for doctors
It’s good for kiwies
It’s good for energy
It’s good for karaté
It’s good for binging
It’s good for time travel
It’s good for bibbling
It’s good for protection
It’s good for families
It’s good for monkeys
It’s good for thieves
It’s good for love
It’s good for bugs
Fruité all Good