Get ahead Read

iA Financial Group has spent 130+ years growing from a Quebec insurer into one of Canada’s largest life insurance and wealth firms. Working with K72, it’s launching a modernized platform and a new brand signature: “Get ahead.” This company‑wide effort sets a clear, shared vision: iA is a reliable partner focused on helping clients and advisors reach their goals. Like its symbol, the elephant, iA combines strength, reliability, and ingenuity to stay ahead in a highly competitive market. Today, iA serves 11.6 million clients and is beginning a North American expansion.