OKA Read

Legendary homegrown cheese

  1. Brand strategy
  2. Brand identity
  3. Packaging

Since 1893, OKA cheese has held a special place in Quebecers’ hearts. To modernize the brand and increase its perceived value, K72 revamped its brand platform from top to bottom. The new, refined look of the packaging—which now includes flavour notes and simpler naming—will help consumers easily browse the different varieties of cheese and make picks with confidence. The history of OKA cheese is detailed on the product wrapping, supported by new illustrations inspired by engravings. From in-store signage to all other communications, our positioning revolves around the stuff of legends. This allows us to strongly proclaim that we are still—and have always been—a sure bet. OKA. Simply legendary.

A well kept secret