Widescape Read

Widescape, the first ever stand-up snowmobile, offers more action and more emotion. Not just an all-new brand, it’s also a completely new category of product that will transform winter motorsports like never before.

In 2021, we had to generate hype and exciting suspense around the Widescape, a machine that consumers had no idea existed nor the experience it offered. “Winter will never be the same”, the brand’s first North American campaign, toggled between mystery and sudden reveal to build awareness and inspire people to pre-order a Widescape.